STEM programs, which loosely refers to studies in either Science, Technology, Engineering or Math, have gained particular importance in the last five years as the need for a tech savvy workforce grows at an exponential rate. Tech companies, education coalitions and school boards alike have emphasized the importance of STEM particularly with women and certain minority groups who are less likely to pursue studies in these areas. Recent studies have shown that Canada, compared to its peer countries, has something of a STEM problem.
The group's fundraising model was simple: top cam site Webcams.com donated free airtime to Carrera's team of five porn stars, which included well known actresses like Paisley Parker and Holly Heart. As with most cam shows, subscribers were able to request specific sex acts for a fixed donation amount. Webcams.com charitably agreed to double all tips and donations.
VICE asked Carrera about the most outlandish thing she was asked to do on camera during the three hour show. She said that much of what the performers did was standard cam repertoire: solo masturbating and playing with dildos and, of course, one another. But there was one exception.
"Well, Paisley and I did fist Holly for a thousand dollar donation," she laughed. "And it was Paisley's first time fisting anybody. So she lost her fisting virginity on a live stream in front of a few thousand people. That was pretty funny."
Their performance was dubbed "The View of Sex" and, despite conjuring up some very traumatic images of Joy Behar, raised over $5,000 in a mere few hours. The group received donations from across the world, with the biggest sums coming from the United States and Canada, respectively. Coupled with an Indiegogo campaign that sold Vivian James merchandise, The Porn Charity's inaugural campaign raised $11,280 in less than two weeks.
While the effectiveness of such a project seems like a no brainer, similar sex and porn based initiatives have been riddled with controversy and clashing feminist politics.
Before deciding to build her own scholarship, Carrera initially tried to partner with Able gamer a foundation that works to make gaming accessible for people with disabilities. When the group learned of her plan to raise funds through a live cam show, they withdrew from the project. And famously, the Susan G. Komen breast cancer foundation snubbed Pornhub.com in 2012 by rejecting the reported $30,000 tube site's breast cancer campaign raised.
But when I asked Carrera if she would have any hang ups accepting donations for The Porn Charity from potentially nefarious sources. She replied, "I would take money from Hitler himself if it was to fund something I believe in."
The near-overnight success of The Porn Charity's first project proves the indisputable weight of porn consumers and just how easily they can finance charitable endeavours. It also highlights a persistent cultural discomfort with pornography and shows how our views about sex remain woefully antiquated.
"The mainstream still sees porn as it was in the 1970s... they think we're doing coke off each other's buttcracks," said Carrera.
I wasn't able to view a copy of the live-stream prior to writing this article, but the photos I saw were almost disappointingly banal. Sure, everyone was naked, but there was something so reassuringly familiar about a group of girlfriends playfully hanging out in front of a computer screen. In fact, I've spent many nights in a similar situation. Swap out the self deprecating jokes for some dirty talk, add some double penetration, and you've got yourself a (raunchier) version of my Tuesday night.
I quickly realized that The Porn Charity also plays an important social function. Carrera and her team challenge the dominant narrative that sex workers are inherently oppressed and unable to practice self-determination. The women I saw in those photos seemed sly and funny. The kind of ladies you could easily open up to about an embarrassing sexual experience.
"The porn industry is full of very empowered women," said Carrera. "I'm on set and I'm talking to these women who are accountants and who have master's degrees it's our dirty little secret from the outside world."
The Porn Charity is currently in the process of registering as a 501(c)(3) organization in the US and Carrera hopes to expand its reach to other educational areas. Her next project is to establish an education grant specifically for people in the adult entertainment industry who want to go on and pursue other fields.
"I would even love to see some adult performers apply for the STEM scholarship," Carrera said. "There are some brilliant people in porn and a lot of them are students."
If the success of The Porn Charity's first campaign tells us anything, it's that the future of fundraising is looking creative. And a hell of a lot less puritanical.
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