NBC's Today Beats GMA for First Week Since 2012 Summer Olympics

ABC’s Good Morning America may have pulled a mid-Olympics upset over NBC’s Today Show on Tuesday of last week, but early ratings number show that over the course of the first week of the Winter Games in Sochi, Today beat GMA in both total viewers and the 25-54 demo, breaking an 18 month streak by the morning leader of late. It was the first time NBC topped ABC for a full week since the week of August 6th, 2012, when NBC was carrying the Summer Olympics from London.

From February 10-14th, NBC’s Today averaged 6.221M total viewers and 2.545M in the demo, while ABC’s GMA averaged 6.010M total viewers and 2.360M in the demo. It was Today’s biggest audience since their April 2011 coverage of the British royal wedding.

The Sochi Olympics also appear to have helped NBC’s Meet The Press, which was #1 on Sunday, February 9th and had its highest total viewer ratings since December 2012.

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Today Show Hosts Take Vodka Shots on Live TV, It Goes as Well as You’d Expect

The Winter Olympics are in Russia this year, so of course, filling time on the air requires the occasional indulgence in Russian customs, and for NBC’s Lester Holt and Natalie Morales today, that meant downing vodka shots. It did not go over well, and they had to hurriedly cut to commercial so they at least had time to recover.

Now, it’s understandable that when you’re in another country, you’re gonna want to explore its cultural richness, like, say, going to a bathhouse just because. But “pounding down” a shot of vodka on live television may not be the best idea (unless you have an esophagus of steel like Hoda and Kathie Lee).

And the look on both Morales’ and Holt’s faces as they realize this was a bad idea are just priceless. Though, for what it’s worth, Morales seemed to be holding up just marginally better than Holt, who let out a yell the second the stinging liquid left the glass and coughed a bit as they cut to commercial.

Source: Mediaite
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