NBC's Today Beats GMA for First Week Since 2012 Summer Olympics

ABC’s Good Morning America may have pulled a mid-Olympics upset over NBC’s Today Show on Tuesday of last week, but early ratings number show that over the course of the first week of the Winter Games in Sochi, Today beat GMA in both total viewers and the 25-54 demo, breaking an 18 month streak by the morning leader of late. It was the first time NBC topped ABC for a full week since the week of August 6th, 2012, when NBC was carrying the Summer Olympics from London.

From February 10-14th, NBC’s Today averaged 6.221M total viewers and 2.545M in the demo, while ABC’s GMA averaged 6.010M total viewers and 2.360M in the demo. It was Today’s biggest audience since their April 2011 coverage of the British royal wedding.

The Sochi Olympics also appear to have helped NBC’s Meet The Press, which was #1 on Sunday, February 9th and had its highest total viewer ratings since December 2012.

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NBC's Richard Engel: My Devices Were Hacked Almost Immediately in Sochi

How bad should people expect security to be in Sochi during the Winter Olympics? Last night, NBC News’ Richard Engel put it thusly: “The State Department warned that travelers should have no expectation of privacy, even in their hotel rooms.” And Engel conducted an experiment that resulted in his electronic devices getting hacked “almost immediately.”
Engel enlisted help to set up a hacking sting involving brand-new, untouched devices and getting a completely fake identity that was ingrained completely on the two laptops and the smartphone. As soon as he took out the smartphone to browse in public, Engel said, “Almost immediately, we were hacked.”
Hackers can “tap and record” people’s phone calls, and it took them “less than one minute to pounce” and probe the cyber defenses of the computers Engel brought. All of this adds up to one very important thing: if you are planning to go to Sochi for the Winter Olympics, for God’s sake, leave the phone at home and take a disposable camera.

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